Case · Luxury packaging / Spirits · 2022

Gran Pisco DOX

To mark Bou Barroeta's centenary, JVD turned an Atacama origin, copper distillation and a family history into a material experience across bottle, label, components and case.

Gran Pisco DOX · Bou Barroeta · 2022 · original photography

Client: Bou Barroeta
Project: Gran Pisco DOX
Year: 2022
JVD scope: Creative direction; bottle, label and component design; packaging system

Context

Bou Barroeta, a family pisco house founded in 1922 in the Huasco Valley, in Chile's Atacama region, was preparing a special edition for its 100th anniversary. The project had to present a pisco aged for 21 years and convey where it comes from, without falling back on generic codes of luxury.

The decision

Build value from real evidence about the product: the geography of Atacama, a traditional distillation process, the ox as the brand's symbol and the continuity of a family story.

Front view of the Gran Pisco DOX bottle with its geographic label and curved copper pieces

Back view of Gran Pisco DOX with the Bou Barroeta seal and a heart-shaped pendant

The form

JVD designed the bottle, the label and the packaging system as a sequence of discovery. The textured paper reads as the relief of northern Chile; mineral finishes point to the land; curved pieces echo the horns of the ox; the closure links sky and earth; and the heart on the back brings in the family. The case extends the experience through layers, volume and surfaces inspired by the different states of copper.

Detail of the textured front label of Gran Pisco DOX and its copper components

Top view of the Gran Pisco DOX stopper, with relief, turquoise colour and copper wire

Open Gran Pisco DOX case holding the bottle between two copper-finished planes

Back detail of Gran Pisco DOX with the heart pendant and wraparound band

Process and production

The system was developed through physical tests: sketches of the bottle, stopper and case, metal dies for embossing and finishes, and material samples reviewed on the work table.

Reviewing a closure component against sketches of the bottle, stopper and case

Metal die used to test the embossing and finishes of the Gran Pisco DOX label

Recognition

Pentawards Silver 2022 for Gran Pisco DOX, with the bottle next to its V-shaped case

Pentawards Silver 2022 · Beverages, Luxury spirits

The project was published in Make a Mark Book One.

JVD Estudio and Gran Pisco DOX featured in Make a Mark Book One

Client: Bou Barroeta · Project: Gran Pisco DOX · Creative direction: Jesús Vial · Design: JVD Estudio · Project team: Mauricio Cartagena, Yessenia Meliqueo, Francisco Nova, Marianne Leichtle and Valentina Henríquez · Materials (Make a Mark collaboration): Avery Dennison, Estal and KURZ · Production: CCL Label.

From this case

A centenary told through its origin: Atacama, copper and a family story, turned into bottle, label, components and case.

See Brand Identity & Packaging in Services →

Related work: STONEVIK · Pertinaz · Bou Barroeta (in Spanish) · All work

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