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Work

A clear decision can take many forms.

JVD works on brand, portfolio and packaging systems that have to work in the business, the industry, the channel and production.

Two people selecting brand pieces, samples and labels on a black work table

Cases

Detail of Gran Pisco DOX's textured label with a copper horn-shaped component Luxury packaging / Spirits · 2022 Gran Pisco DOX

Bottle, label, components and case for Bou Barroeta's centenary.
Detail of a black La Fête box with a world map and gold-foil-stamped text Brand system · Packaging · Experience La Fête Chocolat

More than a decade building a flexible brand language across packaging, seasons, products and store experience.
Front packaging of Bogo Chocolate with tropical illustration and a side view of the structure Branding, packaging and digital system · Food · 2023 Bogo Chocolate

An eight-bar bean-to-bar system that translates cacao’s origin into a jungle-inspired unboxing experience, extended into a digital communication system.
Grupo Emaresa's logotype embossed on a grey concrete surface Corporate identity · Brand architecture · 2025 Grupo Emaresa

Identity, isotype and brand architecture for Grupo Emaresa and its five sub-brands, with applications and a digital system.
Blue Eureka Labs banner with graphic language and logotype for Walmart Chile's innovation ecosystem Identity · Experience system · 2019–2020 Eureka Labs

Identity and experience system for Walmart Chile's innovation ecosystem: logotype, graphic language and applications.
Full family of Valquimia products showing the identity and packaging system developed by JVD. Branding and packaging / Food · 2021 Valquimia

To turn a bone broth made in Valdivia into a contemporary superfood, JVD created a name, an identity and a packaging system that brought it all together.
MUN's yellow and grey packaging system, arranged on a black metal structure. Branding and packaging / Food & beverage · 2024 MUN

To turn a new dining concept into an experience capable of transforming the everyday, JVD created MUN: a name, an identity and a packaging system.
Bou Barroeta's Noor bottle next to a poured glass, on a turquoise background with a gold arch. Branding, packaging and portfolio / Spirits · 2018–2025 Bou Barroeta

From an evolving portfolio to a complete brand system.
Detente box open in someone's hands, with concentric die-cut layers and a magnifying glass at the centre. Experimental packaging / Print and materiality · 2022 Detente

To prove that print can become an experience, JVD and Colorpack developed a piece that isn't seen all at once: it opens in layers, unfolding gradually.
Hotel Hache's red door hanger on a hotel door, the hero piece of the Antalis system. Identity and editorial design / Hospitality and paper · 2014 Hotel Hache

For Antalis GMS and Arjowiggins to present their luxury papers as more than a swatch catalogue, JVD created a fictional hotel universe.
Alexia and Guillermo bottles from Viña Chocalán on a black background, with cream and blue labels of high materiality. Label design / Wine · 2021–2025 Chocalán · Alexia y Guillermo

Updating an iconic wine and creating its counterpart: two labels united by the same family story.
White and red Ámbar bottles from Viña Chocalán on a stone base. Label design and portfolio evolution / Wine · 2021–2025 Chocalán · Ámbar

A new family of six varietals able to grow without losing recognition.
LŌM box, teacup and hang tag on a wooden table. Identity, packaging and experience / Tea · 2025–2026 LŌM

The art of the pause, turned into a system.
Casa Valduga Terroir bottle family showing the label system developed by JVD. Label design / Wine · 2017–2019 Casa Valduga Terroir

Two labels to make a territory visible.
Full family of Basulip cleaning bags in five colours and sizes on a light background. Identity evolution and packaging system / Home & cleaning · 2025 Basulip

Making resistance visible.
Tremus Market's facade sign in a black box with a white isologo, mounted on a stone wall. Rebranding and brand architecture / Healthy food · 2021–2022 Tremus

From a healthy marketplace to a brand able to organize an ecosystem.
Closed case of the Cambiaso 150 años commemorative edition in black, gold and orange. Commemorative packaging / Cambiaso 150 years · 2024–2025 Cambiaso 150 años

A commemorative piece that turns 150 years of history into an experience of gifting, unboxing and permanence.
Ideal Pre Pizza Masa Clásica 1 Metro package with an overhead pizza photo and blue geometric background. Packaging system redesign / Food · 2024–2025 Ideal Pre Pizza

Making choosing the dough as simple as imagining the pizza.
Silverside coho salmon doypack on a wooden board with spices. Brand strategy, identity lift and packaging / Salmon · 2022–2023 Silverside

Turning sustainability into a premium brand experience.
Tiger Power pouch from the Almanimals line, an extension of Alma Golden Food. Packaging system and line extensions / Wellness & food · 2022–2025 Alma Golden Food

Turning an Ayurvedic tradition into a recognizable packaging system.
Bonté gift bag with a floral butterfly pattern and burgundy ribbon. Brand refresh, packaging and digital system / Pastry · 2025 Bonté

Making the celebration start before the first bite.
Ombú Reserva Carménère bottle from Viña Casa Acosta with an engraved-tree label. Branding and label design / Wine portfolio · 2021–2024 Casa Acosta

Turning a family story into a wine portfolio.
STONEVIK bottle balanced on mineral stones next to a large rock block Luxury packaging / Wine · 2024 STONEVIK

A mineral, tactile packaging system for VIK's iconic natural wine, built around an original work by Álvaro Gabler.
Cremaschi Furlotti Limited Edition bottle family in different colours, arranged diagonally. Identity and packaging system / Wine · 2023 Cremaschi Furlotti

To update a family winery with a tradition dating back to 1889, JVD evolved its identity and reorganized four wine tiers within a single system.
Gacel gift bag in black and white with the G isotype and a pink hang tag. Brand strategy, visual identity and brand system / Footwear · 2023–2024 Gacel

Updating a Chilean brand with more than 70 years of history without losing what already made it recognizable.
We publish each case with its decision, its form and its evidence.

We're preparing the next selection of cases together with the clients who made them possible: with original material, confirmed scope and each one's authorization. If you'd like to see the studio's work in the meantime, let's talk directly.

Initiatives & collaborations

Detail of JVD's Chilean intervention on the DIVERSA label, gold foil and texture collage Collaboration · Premium packaging · 2026 DIVERSA Tequila

Label built by five Latin American studios for UPM Adhesive Materials. JVD designed the Chilean intervention.
Altered bottle with a face collage in the foreground against the WHO IS THIS backdrop Collaboration · Experimental / Participatory · 2024 WHO IS THIS?

A collaboration between Avery Dennison, MCC, estol. and JVD that turned a simple question into a collective bottle-intervention workshop.
Oh My Glass stand with glass bottles on display and a Parglass + JVD Estudio alliance banner Initiative and collaboration · Glass packaging design · 2025 Oh My Glass (OMG)

An alliance between JVD Estudio and Parglass (Grupo PAVISA) to design wine and spirits bottles capable of selling themselves.
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